Principal speaker
Professor Mats Alvesson
Abstract: In this paper we take Morgan’s (1980; 1986) idea of using metaphors for understanding organisations further by applying it on the entire research process. Metaphors then become anchoring points and triggers for alternative conceptualisations of the research process and its various components. The overall research process, the point of research, the object of study, purpose, the researcher’s role, the literature review, research design, data, analysis/interpretations, writing and contributions are targeted as themes for metaphor exploration. The overall research can, for example, be metaphorically imagined as a labour process or as a factory. Alternatively, it can be seen as a
Speakers: Professor Mats Alvesson is doing research on leadership, organisational culture, knowledge work, critical studies, etc. He has published many books, incl. Reflexive Methodology (Sage, with K. Skoldberg) and The Triumph of Emptiness (Oxford University Press).
Professor Jörgen Sandberg works on competence, knowledge and qualitative research. His books include Managing Understanding (Sage, with A. Targama) and Constructing Research Questions (Sage, with M. Alvesson).
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