Principal speaker
Dr Ian Fenwick
Dr Ian Fenwick, Sasin Graduate Institute of Business, Chulalongkorn University
Don’t get left on the digital scrapheap. Simply throwing money at digital marketing could be costing Australian businesses millions of dollars and still get them left behind. This digi-mantra will form the platform of an executive education workshop to be presented by world-leading authority, Ian Fenwick from Sasin Graduate Institute of Business, Chulalongkorn University. With Australia reportedly spending more on digital advertising per internet user than any other country in the world, he has questioned how strategic and systematic their approach has been here. “I wonder how much of that is simply throwing money at digital; taking what’s been done in traditional media and spewing it out onto the web so they can tick the box that says ‘I’m doing digital’. Digital doesn’t work like that.” Ian Fenwick is Professor of Marketing at Sasin Graduate Institute of Business Administration (Bangkok and Phuket), Thailand’s first internationally-accredited business school. He is also Professor Emeritus and Senior Scholar at Schulich School of Business, Toronto; and Visiting Professor at the China Europe International Business School (CEIBS). His expert knowledge around digital marketing is sought after by business groups in Asia, Europe and North America where he regularly leads seminars and delivers keynote addresses. He is co-author of DigiMarketing: The Essential Guide to New Media and Digital Marketing, one of the first books to chronicle the dramatic shift in the world’s attention from traditional to digital media.
Early bird $995. Griffith Alumni – $895 Early bird closes July 13
Full rate $1495. Griffith Alumni $1395 (all pricing exclusive of gst)
Further information is available at: http://asiapacificmanagementcentre.com/digimarketing
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RSVP
RSVP on or before Friday 1 August 2014 , by email Register online at:https://www.conferenceonline.com/bookingform/index.cfm?page=booking&object=conference&id=18288&categorykey=170079A5-3C0C-43A7-8161-1DB122E2992E&clear=1 , or by phone 0403 623 152