Principal speaker
Professor Sara McGaughey
Other speakers
Professor Randi Lunnan
Presented by: Professor Randi Lunnan (BI Norwegian Business School) & Professor Sara McGaughey (Griffith Asia Institute)
The value chains underlying most goods and services are becoming increasingly disaggregated across firms and globally dispersed. MNEs create and appropriate value by orchestrating these global production networks. We contribute to a still fledgling understanding of what mechanisms of network orchestration actually look like in global production networks, and how they are developed, implemented and adapted through an empirical case study of a shipbuilder on the western coast of Norway, “ShipComp.” Traditionally, ShipComp’s business model involved advanced, customized ship-building projects, with most aspects of the value chain from design to after-sales service internalized. Facing cost pressures and risks arising from demand uncertainty, ShipComp introduced a new business model from 2005 in which it outsources and offshores engineering services to Poland and Croatia, and production to Turkey, Poland, Dubai, China and Brazil. In contrast to its traditional model, the primary contract shifts to one between the third party shipbuilding yard and future ship owner. Despite this, ShipComp remains the ‘brand holder’ and thus seeks to retain quality, cost efficiencies and timeliness of delivery by orchestrating the entire production network. We thus ask: What governance mechanisms can a network orchestrator and ‘brand holder’ use to coordinate and safeguard exchanges with offshore outsourcing business models in which it has limited formal authority?
Randi Lunnan is a professor and researcher in the field of international strategic alliances and management of international corporations at BI Norwegian Business School.
Sara McGaughey is a professor of international business within Griffith Asia Institute, with her research primarily at the intersections of entrepreneurship, strategy and institutions.
To RSVP, please contact Christine Kowalski on (07) 3735 4705 or events-gai@griffith.edu.au by 12.00pm Monday 14 March 2016.
Event categories
RSVP
RSVP on or before Monday 14 March 2016 , by email events-gai@griffith.edu.au , or by phone x54705