Speakers to be confirmed.
This seminar focuses on techniques to identify and understand the most important aspect of the business - connected consumer market segments.
The session will explore modern consumer behavior - the ways consumers are interacting, and the importance of lifestyle research.
Learning how to build a consumer profile is will be a key takeaway to the evening and a means for your business to "empathetically' connect with consumers in their hyper-connected, content heavy world.
How can you know what to offer or innovate for your consumers if you do not know what they think, do and feel?
RSVP on or before Friday 20 April 2018 , by email firstname.lastname@example.org, or by phone +61 7 3382 1126