Taking a wider view: how multistream formative research can inform social marketing interventions

Taking a wider view: how multistream formative research can inform social marketing interventions
Taking a wider view: how multistream formative research can inform social marketing interventions

Principal speaker

Dr Abi Badejo

Formative research is a crucial step in the social marketing process, enabling researchers to gain insights into the problem behaviours and/or environment they are seeking to change.

Multistream formative research employing qualitative research methods are particularly useful for gaining deeper behavioural insights that can inform effective social marketing program design.

This seminar will demonstrate how to conduct and synthesize multistream formative research to design and execute social marketing interventions that aim to address complex social problems.

Presenter: Dr Abi Badejo


Event categories
RSVP

RSVP on or before Monday 6 August 2018 , by email socialmarketing@griffith.edu.au, or by phone 37353716 , or via https://events.griffith.edu.au/free-seminars

Event contact details