Elliot Gaines PhD
Visiting Scholar Elliot Gaines PhD from the Wright State University, USA will present a seminar titled "Semiotic Distinctions: Reality, Actuality, and Ideology in the Media".
Contemporary media propagate a notion that popular opinions have validity as if things that actually exist are affected by beliefs and opinions. Consequently, people talk about ideological issues as if nature were responsive to a democratic majority rule. Competition between ideologies is driven by a desire for political hegemony, and is facilitated by social discourse and the media. The potential for lies, manipulation, and misunderstandings of information and ideas distributed through the media in order to gain dominance raises questions about the semiotic distinctions between expressions in the media and audience interpretations of reality, actuality, and ideology. Understanding these terms depends on recognizing semiotic categories of expression and the nature of media representations.