Principal speaker
Dr Timo Dietrich
Other speakers
Dr Patricia David
The leading one-day behaviour change marketing training course. Social marketing is centred on the audience it seeks to engage and is focused on delivering a competitive value offering that is superior to the competition. Working with all stakeholders, social marketers develop an understanding what moves and motivates people and they design programs that engage and change people for the better. There are 8 key social marketing benchmark criteria and we know that more change happens when more benchmarks are used.
This workshop introduces you to the social marketing process, delivering you the tools you need to compete against your commercial competition.
What will you learn?
- Delivering behavioural change
- Ensuring a competitive mindset
- Role of segmentation to guide program build
- Co-creating behaviour change
Details:
Date: Friday 2 August 2019
Time: 9 am - 4 pm
Location: Griffith University, South Bank campus
Price: $499 + GST (full price: $599)
Register: https://events.griffith.edu.au/INTRO-BEHAVIOUR-CHANGE-MASTERCLASS
Event categories
- Seminar/Forum
- Professional Development
- Griffith Business School
- Training/Workshop
- Griffith Business School Alumni Network
RSVP
RSVP on or before Saturday 27 July 2019 , by email socialmarketing@griffith.edu.au , or by phone 07 3735 3716 , or via https://events.griffith.edu.au/INTRO-BEHAVIOUR-CHANGE-MASTERCLASS