Principal speaker
Dr Judy Rose
This workshop provides an introduction to the formulation, wording and sequencing of close-ended questions within the context of the logics and practicalities of constructing a research questionnaire. We cover the "do's and don'ts" of writing close-ended survey questions, including tips on the wording and placement of demographic and sensitive questions. We provide guidelines on how to sequence questions in a logical, organised and engaging format in a survey. We then demonstrate how the structure of survey responses produces different levels of measurement or data types (e.g. nominal, ordinal, numeric, ranked). Next, we provide guidelines for writing close-ended survey questions, including those measured with different scales (e.g. Likert scales with 3, 5 or 7 categories, arrays with odd vs even responses, and non-response options such as "NA", "No Opinion" or "Don't Know"). With Likert scale questions we consider the advantages and disadvantages of including a mid-point option (e.g. "Neither agree nor disagree"). We briefly cover issues of Central Tendency Bias, Social Desirability Bias, Non-response Bias which can affect survey validity. Lastly, we provide examples of conditional, contingent and "skip logic" questions and how they look on an online survey platform. Finally, we prepare you to apply these concepts of designing close-end survey questions to your own questionnaire.
Format: This workshop will be delivered online during a 2-hour period, with small group work via breakout rooms and other active learning.
Pre-requisite: A useful pre-requisite to this workshop is Assembling Mixed Methods Studies: Exemplified by Surveys & Interviews.
Related RED Workshops: Workshops that complement this one include Designing Open-ended Questions for Surveys, Qualitative Validation of Surveys, Quantitative Validation of Surveys and multiple workshops on analysing survey data.
Required Reading:
Bee, D. T., & Murdoch-Eaton, D. (2016). Questionnaire design: the good, the bad and the pitfalls. Archives of Disease in Childhood-Education and Practice, 101(4), 210-212.
*Please read this article prior to the workshop
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RSVP
RSVP on or before Monday 24 August 2020 , by email RED@griffith.edu.au , or by phone 0755529107 , or via https://events.griffith.edu.au/d/t7qpcr/4W