Entrepreneurship Seminar - The evolution of business planning

Entrepreneurship Seminar - The evolution of business planning
Entrepreneurship Seminar - The evolution of business planning

Principal speaker

Dr Julienne Senyard, Griffith Business School

Other speakers

Dr John Kapeleris, ATP Science Pty Ltd


"Unless you have tested the assumptions in your business model first, outside the building, your business plan is just creative writing'

Steve Blanks, Silicon Valley serial-entrepreneur and academic

How can business owners engage in entrepreneurial thinking and innovate their traditional business model - identify real value, understand their consumers, build relationships, deliver effectively whilst identifying resource constraints and revenue ebbs and flows?

This seminar introduces the solution - the business model canvas - an evolutionary tool for business planning.

This model allows new and existing owners to illustrate their operational aspects, strategic management and marketing, internally and externally in one page.

Most importantly, the canvas offers the ability to undertake user-driven design, take effectual action and test assumptions towards better business decisions.

Remember, entrepreneurs - you - think incessantly, think internally, think of the value add and think of making meaning.


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RSVP

RSVP on or before Tuesday 20 March 2018 , by email l.groundwater@griffith.edu.au, or by phone +617 3382 1126

Event contact details