Principal speaker
Dr Anita Love
Other speakers
Troy Adams, Managing Director at TechPath
You are invited to the 2020 Entrepreneurship webinar: UNDERSTANDING YOUR CONSUMER'S BEHAVIOUR.
Whether you are in the concept phase, business as usual, or in the middle of an unprecedented event like COVID-19, you need to understand the one question consumers ask when deciding to purchase a product or service: 'What's in it for me?'
This seminar explores the consumer decision-making process in times of change and offers tools on how to unravel the 'What's in it for me?' question. Troy Adams, Managing Director of TechPath, and Dr Anita Love, Program Director Master of Business at Griffith University, will show you how businesses can gain an insight to their customer's mindset and, through that, demonstrate that they provide the solution to their customer's needs.
When: Tuesday, May 19 2020
5:30-7:00pm AUS Eastern Time
Where: Zoom webinar
RSVP: Please register by May 18 2020
Event categories
RSVP
RSVP on or before Monday 18 May 2020 , via http://events.griffith.edu.au/d/cnq1dz/4W
Event contact details
- Celeste Alcaraz
- +61 7 3382 1361