Student entrepreneurship

Entrepreneurship Seminar:  Services Marketing

Entrepreneurship Seminar: Services Marketing

How do you market an experience? This month's seminar looks at services marketing and the differences between selling a product and selling a service.

Places are limited. Registration is essential. Register at: https://goo.gl/forms/bEM6wZmbS6AcfXLe2
Entrepreneurship Seminar:  Consumer Psychology

Entrepreneurship Seminar: Consumer Psychology

Consumer Psychology - 18 July
The great philosopher Descartes once said "I think therefore I am". This still holds true today in that it is what we know and how we feel that drive our behaviour, and this applies to your customers. In this seminar we look at what this means for you and your business from three different perspectives; 1/ the theory underlying consumer behaviour, 2/ why this is important from a branding perspective and 3/ how this pans out in reality.
Entrepreneurship Seminar:  Branding and Promotion

Entrepreneurship Seminar: Branding and Promotion

Branding and Promotion - 15 August
How can you convert your potential customers into actual customers if they do not know who you are and what you are about? This seminar introduces the essential factors in developing a personalised brand strategy and cost-effective promotion techniques for business ventures to ensure differentiation in the competitive landscape.
Entrepreneurship Seminar:   Personal Selling and Sales Management

Entrepreneurship Seminar: Personal Selling and Sales Management

Everything has changed in the last 15 or so years with selling and leading sales teams. No, not just the technology but buyers have changed. Given our customers have changed sales leaders and teams need to adapt to this new environment or risk becoming irrelevant. In this workshop/presentation the existing paradigms of sales will be challenged and you will be provided with key insights that will enable you to adapt and remain relevant to your target audience.
Entrepreneurship Seminar:   Personal Selling and Sales Management

Entrepreneurship Seminar: Personal Selling and Sales Management

Everything has changed in the last 15 or so years with selling and leading sales teams. No, not just the technology but buyers have changed. Given our customers have changed sales leaders and teams need to adapt to this new environment or risk becoming irrelevant. In this workshop/presentation the existing paradigms of sales will be challenged and you will be provided with key insights that will enable you to adapt and remain relevant to your target audience.
Entrepreneurship Seminar:   Personal Selling and Sales Management

Entrepreneurship Seminar: Personal Selling and Sales Management

Everything has changed in the last 15 or so years with selling and leading sales teams. No, not just the technology but buyers have changed. Given our customers have changed sales leaders and teams need to adapt to this new environment or risk becoming irrelevant. In this presentation the existing paradigms of sales will be challenged and you will be provided with key insights that will enable you to adapt and remain relevant to your target audience.