Student entrepreneurship

Entrepreneurship Seminar:   Personal Selling and Sales Management

Entrepreneurship Seminar: Personal Selling and Sales Management

Everything has changed in the last 15 or so years with selling and leading sales teams. No, not just the technology but buyers have changed. Given our customers have changed sales leaders and teams need to adapt to this new environment or risk becoming irrelevant. In this presentation the existing paradigms of sales will be challenged and you will be provided with key insights that will enable you to adapt and remain relevant to your target audience.
Capturing and Maintaining Sustainable Competitive Advantage

Capturing and Maintaining Sustainable Competitive Advantage

Sustainable competitive advantage (SCA), or the ongoing situation of above average profitability, occurs when the firm can prevent its rivals from imitating its ‘strategic' resources. In this session Professor Douglas will outline the resource-based view of SCA and explain what the small-medium enterprise (SME) must do to capture and develop strategic resources and thereby maintain its profitability over time.
Entrepreneurship Seminar:  Social Marketing

Entrepreneurship Seminar: Social Marketing

Griffith Business School, in conjunction with the Logan Office of Economic Development, are proudly hosting the 2017 Entrepreneurship Seminar Series. The series comprises ten seminars covering business topics relevant for 'start up' businesses and small to medium enterprises (SMEs).

The next entrepreneurship seminar 'Social Marketing' will be held on 19 September.
Branding and Promotion for SMEs

Branding and Promotion for SMEs

Entrepreneurship Seminar: Branding and Promotion for SMEs (September 19th at South Bank campus)

How can you convert your potential customers into actual customers if they do not know who you are and what you are about? This seminar introduces the essential factors in developing a personalised brand strategy and cost-effective promotion techniques for business ventures to ensure differentiation in the competitive landscape.
Entrepreneurship Seminar:  Information Technology

Entrepreneurship Seminar: Information Technology

Griffith Business School, in conjunction with the Logan Office of Economic Development, are proudly hosting the 2017 Entrepreneurship Seminar Series. The series comprises ten seminars covering business topics relevant for 'start up' businesses and small to medium enterprises (SMEs).

Next seminar 'Information Technology' will be held on 17 October.